A clothing business requires you to have several pre-requisites in place before you can get started. These are the key steps to help you start your clothing business. Do adequate market research. Choose a niche for clothing to sell.
Select a clothing product to promote. Select a company model that best represents your niche. Decide whether to trademark your merchandise and create your own brand. Create your own business strategy.
Create your online store. To manage your online shop, you can use either Shopify Ecommerce or Pay Pal. Shopify offers a free hosting service. Pay pal users can upgrade their membership to pro status, or opt in to be a premium member.
Create a marketing plan. List your product ideas, develop a promotional plan, create your financial plan, set up your distribution system. Do a thorough market analysis. Once your clothing business gets going, you will probably have a handful of complementary product ideas.
Don’t be afraid of trying new things. In the early days of your clothing venture, you may try out some experimental products. It’s a smart idea to continue trying new products as it keeps your customers interested and your business growing.
Develop and manage your online store. Your website is the portal through which you will market your products. Create a website for your clothing company. It is a good idea to hire a professional web designer to do a great job. A professionally designed website will bring more people to your online store.
Get your Twitter and Facebook accounts up and running. You will want to leverage these platforms to promote your clothing brand using the most appropriate methods. To maximize your reach, you should learn how to use social media platforms while you focus on building your brand.
Hire a professional apparel manufacturer or brand development company. If you cannot afford to hire a large apparel manufacturing facility, there are plenty of small and inexpensive manufacturers who can get the job done. A branded manufacturer can help you move your product development work along, as well as handle contract production, give you guidance on marketing strategies, and assist in other areas such as logistics and shipping.
Control your manufacturing costs. If you are new to apparel manufacturing, you may not have a clear idea of the overall manufacturing cost. Ask a reputable apparel manufacturer to give you a manufacturing cost estimate. The cost estimate should include labor, raw materials, and overhead costs, location costs including slatwall panels and all what your store or needs. You will also need to control your product development costs, which includes things like travel time and marketing expenses for launching your new product line.